Frequently Asked Questions

General FAQs

  • Yes. All content (copy + images) must be ready to go by the start of your project. If your content is not ready, that may result in a delay in your start date and may require a restart fee.

    The only exception is if you are booking a Signature Brand Suite Package - in which case, I will provide the copy.

  • A 50% deposit is required upon booking your project. The remaining balance will be due when all items are completed or on the last day of the project - whichever comes first.

  • No. All deposits are non-refundable and are required to secure your place in my studio. I book projects several months ahead of time, and scheduling ensures that I give all of my clients the proper amount of time that a project deserves. As a result, I turn away clients for your reserved time slot. If you back out of the project, you may leave an empty spot that could have been given to another project. The deposits ensure that clients are serious about moving forward with the project.

  • If for some reason you are still not happy after two rounds of revisions, we will continue the revision process at my current hourly rate.

    We go through an in-depth questionnaire and briefing process before the project to make sure we are on the same page, so 99% of the time 2 rounds of revisions are more than enough!

  • Maybe. Each design process has been built around a specific timeline to ensure that there is enough time for drafting, design and revisions. However, I know there are some circumstances where your project may be able to be turned around quicker possible. If you need a rush project, please let me know well in advance so I can create a custom quote based on your requirements and a rush fee may be added depending on the deadline and complexity of the project.

  • I usually book about four weeks in advance, so I would recommend getting in touch with me as soon as you start thinking you need a designer and well before your launch date.

Branding FAQs

  • ✦ An icon stands as a quintessential symbol of your brand, instantly recognizable and emblematic of your business essence (think Apple’s Bitten Apple). It’s sleek and minimalist design, has become synonymous with innovation and technology..

    ✦ A submark offers a simplified rendition of your logo, ideal for situations where the primary logo may not be the perfect fit. Its minimalist design facilitates versatile usage, whether on social media, as a sticker, or across various industry-specific applications.

    ✦ An alternate logo serves as a subtle variation of the primary logo, often horizontal or centered, ensuring comprehensive coverage for all design needs.

    ✦ Your brand identity is so much more than your logo. It’s every facet of your business presence. From the logo and website to color palette, tone of voice, marketing strategies, messaging, and photography, it's the cohesion of all of these elements that defines your brand's essence and helps you stand out.

  • A moodboard is a visual tool used in the design process. It's a collection of images, colors, textures, patterns, typography, and other visual elements that represent the intended mood of your brand. Please keep in mind that the specific elements like images, fonts, and colors won't be directly incorporated into your final design. Instead, we'll use it as inspiration to establish the creative direction and lay thefoundation for your brand.

  • Your Brand Guidelines will encompass a variety of essential elements: logo variations, color palette, key messaging, visual references, font choices and hierarchy, guidelines for logo and file usage, and real-world examples of your brand in action. These guidelines serve as a valuable resource for you, the brand owner, enabling you to effectively utilize your brand suite. Moreover, they can be shared with future designers, web developers, or anyone involved in representing your brand, ensuring consistency and coherence across all platforms and applications.

  • Before we dive into your branding project, I'll need your design questionnaire filled out with your business info. It's important to know your target audience, your business mission, what you offer, and any styles you love or hate. And of course, your business name!

  • No. All deposits are non-refundable and are required to secure your place in my studio. I book projects several months ahead of time, and scheduling ensures that I give all of my clients the proper amount of time that a project deserves. As a result, I turn away clients for your reserved time slot. If you back out of the project, you may leave an empty spot that could have been given to another project. The deposits ensure that clients are serious about moving forward with the project.

  • No. Firecracker Media does not currently provide any printing service at this time. I can however work with you and recommend print companies based on your needs.

  • If for some reason you are still not happy after two rounds of revisions, we will continue the revision process at my current hourly rate.

    We go through an in-depth questionnaire and briefing process before the project to make sure we are on the same page, so 99% of the time 2 rounds of revisions are more than enough!

Website FAQs

  • I truly believe Squarespace stands out as the top choice for most modern small to medium-sized businesses. It seamlessly blends beauty and functionality, providing the flexibility, mobile responsiveness, and intuitive editing features that cater to users at any skill level when it comes to managing your website content.

  • At this time, I design solely on Squarespace + Shopify.

  • Yes. All content (copy + images) must be ready to go by the start of your project. If your content is not ready, that may result in a delay in your start date and may require a restart fee.

    The only exception is if you are booking a Signature Brand Suite Package - in which case, I will provide the copy.

    The most successful projects start with careful planning and preparation long before any designs are even considered. By finalizing the project goals beforehand, we ensure that both you and I have a clear understanding of the direction, purpose, and mission driving the project forward

  • If you submit your deposit to reserve your spot but fail to complete your project homework or commit to having your content prepared, you'll be rescheduled to the next available slot. Additionally, a 50% rescheduling fee will be applied to rebook your project.

  • Think of website hosting as setting up a cozy home for your website in the digital world. Squarespace plays the role of your friendly host, providing the space and tools needed for your site to be visible and thrive online. You'll need to choose a plan (e.g. Business Plan) to get started. If you're interested in additional features (see the Squarespace Hosting Offers). But we’ll chat about that before your website goes live to make sure you have the best plan for you.

  • To host your website, you'll need to get a Squarespace hosting plan (I always suggest the Business Plan), which you'll purchase separately. We'll handle this step when you're ready to launch your site.

    For your domain, you'll need to buy your own domain name and grant me access to the account and build your website. If you choose not to or didn't purchase your domain through Squarespace. I recommend GoDaddy as an reliable, affordable alternative that also integrates well with Squarespace.

    However, please note that Firecracker Media isn't responsible for any server downtime, software issues, or compatibility problems that may occur after your site launches from your hosting or domain provider.

  • For every site package, I can upload up to 5 blog posts and 20 products if needed for the site design and discussed in the planning stage. If you need more content, the work will be quoted based on my current hourly rate.

  • A 50% deposit is required upon booking your project. The remaining balance will be due when all items are completed or on the last day of the project - whichever comes first.

  • If for some reason you are still not happy after two rounds of revisions, we will continue the revision process at my current hourly rate.

    We go through an in-depth questionnaire and briefing process before the project to make sure we are on the same page, so 99% of the time 2 rounds of revisions are more than enough!

  • If you have purchases the Signature Brand Suite, absolutely - that is included.

    If you are just asking for the Essential Web Design package, you will need to provide the copy. You will also have the option to request copywriting as an add-on to your package.

  • If you have a product-based business, then definitely! I work with a photographer to create branded product photos that truly capture the vibe and message of your brand.

    This service is something you can add on, and I'll personally oversee the process as your art director, making sure your photos perfectly reflect your brand's story. All you would need to do is send the product(s) and approve the creative direction.

    If you are service-based, I would be happy to recommend photographers and assist with art direction and shot lists.

  • Maybe. Each design process has been built around a specific timeline to ensure that there is enough time for drafting, design and revisions. However, I know there are some circumstances where your project may be able to be turned around quicker possible. If you need a rush project, please let me know well in advance so I can create a custom quote based on your requirements and a rush fee may be added depending on the deadline and complexity of the project.

  • At the moment, I don't provide ongoing maintenance services. However, with every large website package, you'll receive 1.5 hours of training via Google Meet. If you're local, you can also get an extra hour of in-person training. During these sessions, we'll cover all aspects of your site and how to make edits. Plus, you'll receive a Help Guide PDF as part of your website package.

  • No. All deposits are non-refundable and are required to secure your place in my studio. I book projects several months ahead of time, and scheduling ensures that I give all of my clients the proper amount of time that a project deserves. As a result, I turn away clients for your reserved time slot. If you back out of the project, you may leave an empty spot that could have been given to another project. The deposits ensure that clients are serious about moving forward with the project.

  • In all my website packages, I include basic SEO setup to maximize your website's potential. If you need more specific or ongoing SEO services, I recommend reaching out to an SEO expert who can provide specialized assistance.

  • In the traditional web design process, wireframes are often used, but in Squarespace and within my process, they're not necessary, which is part of why I LOVE Squarespace. Instead, we dive straight into in-platform design with the full-page content. This approach provides you with a comprehensive view and feel of the site, complete with working buttons, images, and a responsive layout, rather than a static wireframe.

  • Although Squarespace is versatile and dynamic, it may not always be the perfect match for your requirements. Specifically, Squarespace isn't ideally suited for:

    → Extremely large or complex ecommerce setups (In such cases, I suggest Shopify)

    → Advanced inventory management software or point-of-sale systems

    → Afterpay integration—this feature is in development, but may not be available in all regions yet.